Build vs Mailchimp
The email marketing default. Easy to start, expensive at scale.
Strengths
- Easy to use
- Good free tier
- Templates
- Landing pages
- Broad features
Weaknesses
- Expensive at scale
- Limited automation
- Can be clunky
- Intuit-owned concerns
Build / Vibe when...
- Hybrid approach (sending service + custom UI)
- Very custom needs
- Cost is critical
Buy Mailchimp when...
- You want easy email marketing
- Small list
- Templates help
- All-in-one matters
Our Verdict
Mailchimp's free tier is good for starting. At scale, consider Klaviyo (e-commerce) or hybrid (Resend + custom).