Build vs Mixpanel
The product analytics pioneer. Powerful funnels and retention.
Strengths
- Excellent funnel analysis
- Great retention cohorts
- User-level analytics
- Good free tier
- Easy setup
Weaknesses
- Expensive at scale
- Can be complex
- Limited session replay
- SQL knowledge helpful
Build / Vibe when...
- Data already in warehouse
- You have data engineers
- Very custom metrics needed
Buy Mixpanel when...
- Product team needs self-serve
- Funnels/retention are key metrics
- You want fast time-to-insight
- No data engineering capacity
Our Verdict
Start with Mixpanel's free tier or PostHog. Mixpanel is great for product analytics but consider PostHog for better value and session replay included.